Case Study

Rogue Talent

Rogue Talent redefined tech hiring…so we redefined their marketing.

The Rogue Talent team knew what they wanted: a partner who understood their world, shared their no-nonsense approach, and could craft a narrative that resonated with their audience.

Year
2024
Services
Services go here and are separated with a comma.
Outcome
Authentic Marketing
Brand Visibility Boost

Tech Hiring? Rogue’s Got It. Marketing? That’s Kitto Territory.

RogueTalent has been flipping the script on tech hiring since 2015.They’re not your typical recruiters. They’re your guerrilla-style hiring partners, deeply embedded in the hottest tech communities across the US. No bots. No fluff. Just real conversations that set their clients up for big wins down the road.

Marketing themselves, though? That was a different challenge entirely.

"We’re experts in what we do—building and leading great teams. But when it came to marketing ourselves, we knew we needed professionals who could match the high standards we set for ourselves." - Andrea Eckerstorfer, Founder of Rogue Talent

How We Went Rogue Together

We got in the weeds with them. What are their values? Who are they trying to reach? How do they want to show up in the tech hiring world? We took the time to figure out what made Rogue, well… Rogue.

From there, it was all about fine-tuning their marketing to reflect their human-first, bold, and unapologetically real ethos.

“The topics I am talking about and which are important to us as a company and to me as a person in business are seen, especially on LinkedIn. When I am meeting people (at conferences, meetings etc.), they tell me that they have read my posts, like my stories, or subscribed to my newsletter.”

The Next Chapter

With a strong, authentic marketing foundation in place, Rogue Talent is ready to continue punching ceilings in the recruitment world.

And we’re proud to be alongside them as they do.

“The business partnering with Kitto is not a sprint; it is a marathon. ‘A steady drip wears away the stone.’”

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