Oyster Partnership
100 recruiters, one marketing team, and a strategy that finally clicked.
The goal? To figure out how Oyster’s marketing team could support their sales efforts and become an integral part of their success.
What Does 100 Recruiters + One of the UK’s Leading Specialist Recruitment Consultancies Make?
They make for a brilliant business. That’s Oyster Partnership.
Now, what do 100 recruiters + Oyster Partnership need?
Until recently, they needed a clearer, more structured approach to marketing. The team had great ideas and plenty of energy, but what they didn’t have was a strategy to pull it all together.
Kitto Took the Lead
Kris spent time with the management team, understanding the business inside and out: their long-term vision, their pain points, and where marketing could make the biggest impact.
From there, he worked with the marketing team to build out their roles, giving each person clear responsibilities and realistic objectives that tied directly into Oyster’s goals. He uncovered quick wins to boost momentum and created a long-term strategy that worked for everyone.
And the rest? Well, the rest was history.
"Kris took the time to not only understand Oyster as a recruitment business, but also our vision and pain points. He worked tirelessly with the marketing team to build their roles, give them structure, and create a strategy that works. Over the short period of time we’ve worked together, we’ve built trust and honesty—something that’s hard to find with outsourced consultants.”
The Biggest Wins
With clearer roles, specific responsibilities, and a solid structure in place, they’re collaborating better than ever before and are more aligned with the business’s goals.
One of the biggest wins? Personal branding. With a renewed focus in this area, the Consultants are now standing out in the market in all the right ways. They’re more visible, more credible, and more confident in how they’re perceived. It’s made a noticeable difference in how clients and candidates engage with Oyster—and it’s been a game-changer for their positioning in the industry.
It’s not about flashy campaigns or big-ticket projects. It’s about building a marketing function that genuinely supports the team, adds value, and aligns with what Oyster is all about: bringing brilliant people together to do brilliant things.
So, What’s Next?
With their marketing team firing on all cylinders, Oyster is ready to keep pushing forward. The structure is in place, the results are rolling in, and the foundations for even greater success have been laid.
And we’ll be here, ready to help with whatever’s next.
